makeup

  • NEW Rare Beauty Blush & Glow Set

    New Makeup Release The Holiday makeup releases have really picked up speed. This is one of the first to truly catch my attention. Every year I keep my eye out for the holiday sets from Rare Beauty. This is the Rare Beauty Blush & Glow 4-piece set (C$46). It contains 4 x 0.11oz/3.2mL of fan favourite products. The two liquid blush shades are Wisdom (set-exclusive mauve plum) and Virtue (soft terracotta). The two liquid highlight shades are Magnetize (set-exclusive light gold) and Transcend (rose gold). Rare Beauty has become a brand I truly love. The main reason I covet these holiday sets is because I will never be able to…

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  • BEAUTY REVIEW Marc Jacobs Velvet Noir Mascara

    Saturday was a sad day. I finished off yet another tube of the Marc Jacobs Velvet Noir mascara. Now, this mascara costs a pretty penny at C$33, and I would never pay that much for a mascara in my life. I have received both tubes I’ve used for “free”,  through a subscription box and Sephora’s Lash Stash To-Go.  This mascara is flipping amazing! It gives me intense black colour, and a ton of volume. I find it has a similar wand to the Too Faced Better Than Sex mascara, but this formula is less dry and doesn’t flake on me. One con, if your eyes water, this will smear; though…

  • Go Faux | False Lashes

    I’ve been learning more and more about what it takes to produce a mink lash, and am not too impressed by this being passed as “cruelty-free’. While I understand the different between vegan and cruelty-free, I feel on this front they’re blurring the lines. Mink are not friendly, sociable animals. I can guarantee they are not happy sitting in their cages, and the manufacturers are not snuggling and combing them to retrieve the hairs. There are three brands in particular that I wanted to draw attention to today, while I am sure there are many more. These brands boast about their cruelty-free status all over social media, while producing mink…

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  • Tacky or Too Faced?

    Too Faced has a new collection launching February 12th in collaboration with The Pretty Mess. The collection includes a 12 pan eyeshadow palette, a Lip Injection, 2 lip kits, a body shimmer, and a highlight. Not gonna lie, I was flabbergasted when I saw this collection for a couple of reasons: Firstly, I had no clue who The Pretty Mess was. Erika Jayne is on The Real Housewives of Beverly Hills, and clearly has a loyal fan base, with 1.6 million followers in Instagram. Secondly, after the response on the Glow Job Glitter Mask, retailing for $52CAD, I’m surprised they went this route again, with the “shocking”, risque product names.…

  • Blurred, Not Bold

    This beauty trend has been trying to gain traction for almost a year but I think I’m finally ready to hop on this train. It is the blurred, blotted, soft matte, stain effect lip. Could I have possibly used any more adjectives? The first of which I saw was from my fave – ColourPop with their Ultra Blotted Lip US$6 followed by the Blur Lux Lipstick US$7. Although I am partial to ColourPop because of their affordable prices and amazing shade ranges, many other brands have released products which will give you a similar effect on the lips at a variety of price points: NYX Powder Puff Lippie Powder Lip…

  • Why You Shouldn’t Make New Year’s Resolutions

    Year after year, we find ourselves persuaded into making New Year’s Resolutions. That January 1st means a clean slate; new year, new you. Year after year, we forget about them by the end of January, if not sooner. We’ve been doing it wrong! In my opinion, resolutions are too general, and not easily measurable. In 2019, I am making GOALS! Smart goals are well thought out, easily measurable, and have a specific end result. By making goals instead of resolutions, you’ll be able to set a clear path to success, and be able to track your progress throughout the year. I’d now like to share a few of my goals…

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  • Thank You Berry Much

    So  many palettes being released have a stunning berry pink twist. Most recently, is the Dominique Cosmetics Berries & Cream palette. I for one, am very glad to be moving away from the boring, warm palettes, and trying something new. These rich berry tones are so complementary and perfect for the cooler months. More Berry-toned Palettes:Dose of Colors Blushing Berries — herePersona Pink Color Theory — hereHuda Beauty New Nude — hereUrban Decay Naked Cherry — hereViolet Voss Berry Burst — here Are you into this trend? Which palette have you been eyeing? Photo Source: Here. If anyone knows who this beautiful woman is, I’d like to credit her directly,…

  • COVERGIRL is Now Cruelty Free!

    Last week, this revolutionary news broke out across the beauty space. I was one of the many (im)patiently waiting on Logical Harmony‘s seal of approval. Well folks, we now have it! Logical Harmony is the world’s most trusted source for cruelty-free and vegan beauty as well as lifestyle products. Tashina dove in deep to discover the truth behind COVERGIRL’s new Cruelty-Free International certification. Earlier today, Logical Harmony posted the second video in their “Is COVERGIRL Cruelty-Free?” series, and the verdict is in! We are still waiting on COVERGIRL to release their vegan friendly products list to us. This may take some time, as they have to go through every ingredient,…

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  • Review | Maybelline Dream Velvet Foundation

    The Maybelline Dream Velvet Soft-Matte Hydrating Foundation was a product I was super excited to get my hands on the second in landed in Canada. I’ve been testing it for quite some time now and want to share my thoughts with you guys. Claims “Innovation: Our 1st gel-whipped foundation. Fresh, new and flawless… Dream Velvet whips a fresh gel into a velvet-soft texture. Complexion is perfected and smooth with a soft-matte finish, just like velvet. Skin feels fresh with lasting hydration.” Product Overview The packaging is basic but it works. I prefer my foundations to either have a pump, or be in a tube like this one is. I feel…

  • January Favourites | 2017

    I can’t believe this is the first favourites post of the year (if you don’t count my Best of Beauty video). I try and either do a blog post, or a YouTube video containing my favourites each month. If you’re not subscribed to my YouTube channels, be sure to head over there and do that – I’ve been posting a ton lately *pats self on back*. For more beauty content like you see here you can go to emilynmax, and if you’re interested in more mommy style videos/ vlogs you can go to emilynfamily which is a new channel I’ve started. Enough PSA’s already, onto my January favourites! IT Cosmetics…

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