Morphe

  • Morphe’s in Sephora Canada!

    The ever popular, affordable makeup brand, Morphe, has now reached Sephora Canada, albeit online only for most of us, and with a smaller product range than available on their site. They will be launching in 15 stores Canada-wide. Last year, Morphe entered Ulta stores across the border, in the U.S., which fans of the brand were very excited about as it seemed to be a good fit. I’ve seen a lot of negative feedback on Twitter about this. People feel that Morphe and Sephora are not a good match, and that they’ll be gone again after the holidays. Similar to what we saw happening with ColourPop last year. My opinion?…

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