L'Oreal

  • January Favourites | 2017

    I can’t believe this is the first favourites post of the year (if you don’t count my Best of Beauty video). I try and either do a blog post, or a YouTube video containing my favourites each month. If you’re not subscribed to my YouTube channels, be sure to head over there and do that – I’ve been posting a ton lately *pats self on back*. For more beauty content like you see here you can go to emilynmax, and if you’re interested in more mommy style videos/ vlogs you can go to emilynfamily which is a new channel I’ve started. Enough PSA’s already, onto my January favourites! IT Cosmetics…

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  • Review | L’Oréal True Match Lumi Cushion Foundation

    The L’Oréal True Match Lumi Cushion Buildable Luminous Foundation has been floating around the beauty community for months! I bought it as soon as I saw it in Canadian drugstores, and have been loving it ever since. However, there are some drawbacks to keep in mind if you’re looking into purchasing it. Claims “It’s Your Go-To Foundation, To Go. An innovative microaerated cushion drenched in liquid foundation. Tap a little for a fresh natural glow or tap on more to build a new level of luminous coverage.” Product Overview Upon first glance you may feel that the packaging is too bulky, however the double closure is the perfect solution that…

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  • Casey Holmes Made Me Buy It

    My first post in this series featured KathleenLights and you guys seemed to like it, so I’m coming at you with another post. The second YouTuber I wanted to feature in my “YouTube Made Me Buy It” series is Casey Holmes, who’s channel used to be called ‘itsbl0ndie’. Casey has 1.1 million subscribers on YouTube, and posts a variety of beauty and lifestyle videos on her channel. She’s always changing things up, recently adding ‘Test It Out Thursday’ and monthly ‘Hits & Misses’ as opposed to the standard ‘Favorites’. I really love that she switches things up, not just posting the same old videos all the time. She has an…

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  • February Favourites | 2016

    Sorry my favourites are a bit late this month! But I hope the fact that I have a ton to share with you this month will make up for it 🙂 L’Oréal Hair Expertise Arginine Resist X3 – I’ve written an entire post about these three products, which you can read here. My hair hasn’t been in this great of a condition since before bleach two or three years ago. My hair is stronger, healthier, and falls out significantly less! LUSH Mask of Magnaminty – I’ve been suffering from terrible breakouts over the past month. Using this super cleansing mask all over once a week, plus overnight on my targeted…

  • Review | L’Oréal Hair Expertise Arginine Resist X3

    I’ve been using the L’Oréal Hair Expertise Arginine Resist X3 line for the past two weeks, and I can honestly say, my hair hasn’t felt this great since before bleach, which was a few years ago! This review features the shampoo, conditioner, and the reinforcing leave-in spray. Claims 64% less hair fall. From weak, fragile hair with a tendency to fall to strong, restructured hair. Shampoo – “A strengthening shampoo with Arginine cleanses the scalp and nourishes the root, leaving hair stronger.” Conditioner – ” A nourishing conditioner that penetrates hair from root to tip for hair that is soft, strong, and shiny.” Reinforcing Leave-in Root Spray – “A targeted…

  • Beauty Haul | Drugstore, ColourPop & Sephora

    Hey guys! Miss me? I haven’t posted in about a week and a half. Long story short, midterm exams happened, and I’ve officially launched a YouTube channel to work as a complement to this blog! So, if you’d like to see similar content that you’ve been reading here, but in video format, check out my channel emilynmax, and please do subscribe and give lots of feedback! Editing is much harder than I had ever anticipated, I’m still trying to master just cutting out clips and stitching them back together. Anyway, that was a bit of an update for you. I’ve linked below my most recent video, which is a big…

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  • 2015 Makeup Favourites

    Today I am sharing with you my favourite makeup products from 2015. Many of these were new discoveries, but some are just tried and true favourites that I got a lot of use from. Fun fact: I actually filmed this to upload to YouTube with my new camera that my hubby got me for that purpose. With his encouragement I sat down and filmed, with more products than I’m sharing with you today as I had one for each category (ie. liquid lipstick, bronzer, etc.). Upon exporting to my computer to edit, the footage would play unedited, but once loaded into an editing software (I tried three), the audio was…

  • December Favourites

    Happy New Year everyone!! I feel like I’ve grown so much in 2015 as a person; making leaps and bounds in my personal and professional development. I’m excited to see what 2016 brings my way. I’m thinking of doing a posts on a 2015 recap/ 2016 resolutions, comment below if you’d like to read that. Anyway, these products have gotten my through the Christmas season and I’m super excited to share them with you! Head & Shoulders Itchy Scalp Shampoo – Due to the dry winter air, my scalp has been super irritated to the point of losing handfuls of hair each time I washed it. I always though Head…

  • Drugstore Haul | October 2015

    Much like the items in my last haul, these have been waiting around for awhile. I’ve been picking these up here and there for the last month, and am pretty happy with the items I’ve used so far! The two nail polish purchases are heavily inspired by Kathleen Lights. OPI in It’s a Piazza Cake from the fall Venice collection is the nail polish version of Ofra liquid lipstick in Miami Fever, which I also have and love. Essie in Leggy Legend, also from their fall 2015 collection, is a beautiful metallic bronze with a bit of gold and green reflects. Both polishes are stunning for fall, and all I’ve…

  • Autumn Beauty Wishlist

    These are the top five beauty items I’d like to add to my collection this season. The last few months, I’ve been focused on face and lip products and am pretty happy with my collection in those departments. This fall I’d like to add more eye products to my arsenal. Mac Warm Neutral Eyeshadow Palette – I don’t own any Mac shadows, but everyone says they’re amazing. I was going to build my own 15 pan palette, but it’s cheaper to buy the ready-made palette. Also, this warm neutral one has all the colours I love, there isn’t one I wouldn’t use. So yes, I’d be losing the customizability, but…